About Us

For years, our many female forms have been squeezed into a few standard skin tones and sizes. In a mission to combat both of those standards, we’ve been asked to compromise: our beauty, our sexuality, and most importantly, our confidence. 
From the very beginning, our aim has been to redefine the standards of society and not only feel, but look our best every day. At Clu London, we believe sustainability and empowerment cannot live without one another. With that being said, our lingerie is produced in small-runs to reduce the possibility of overproduction through local seamstresses.
Founded in 2020, CEO and Founder decided to take action to help women all over the world on a journey of self love.